Exnora is literally a household name in all of South India, thanks to its flagship project, the Civic Exnora. For a membership fee of Rs. 1,000 per locality and an annual subscription of Rs.100, a “street beautifier” is recruited. He collects garbage from every household in the neighbourhood to place it in hydro containers, so that corporation workers can easily mount them on trucks. There are 5,000 such chapters in Southern India, covering about 30,000 streets and settlements.